Digital Business

Program ini berfokus pada penguasaan strategi bisnis berbasis teknologi, pengembangan aplikasi, serta pengelolaan platform digital. Mahasiswa akan belajar tentang e-commerce, analisis data, pemasaran digital, serta implementasi teknologi dalam manajemen bisnis modern.

Kurikulum Studi

Semester 1

Algoritma dan Struktur Data
Pengantar Manajemen dan Bisnis
Pengantar Matematika Bisnis
Pengantar Teknologi Informasi
Pancasila

Semester 3

Manajemen Keuangan Bisnis
Manajemen SDM Bisnis
Manajemen Pemasaran Bisnis Digital
E-Commerce
Perilaku Konsumen
Bahasa Indonesia

Semester 5

Sistem dan Proses Bisnis Digital
Sistem Informasi Manajemen
Internet of Things, Leadership
MK Pilihan 2

Semester 7

Manajemen Proyek Teknologi Informasi
Keamanan Teknologi Digital
Analisis Big Data
Manajemen Risiko
Metodologi Penelitian
Ilmu Budaya

Student Centered Learning

BIM University menerapkan konsep Student Centered Learning yang memberikan kebebasan kepada mahasiswa dalam menerima materi pembelajaran. Tidak hanya melalui materi yang diajarkan oleh dosen, tetapi mahasiswa akan terjun secara langsung pada Project Based Learning yang diajarkan langsung oleh praktisi dari industri yang linear dengan program studi mahasiswa.

Learning Journey of Digital Business

Semester 1

Fundamentals of Digital Business and Entrepreneurship

Introduction to Business and Digital Economy
Principles of Management and Leadership
Digital Marketing Basics
Business Communication
Information Technology for Business

Semester 2

Building Digital Competencies

E-Commerce Systems
Data Analysis and Business Intelligence
Digital Product Development
Customer Relationship Management (CRM)
Introduction to Project-Based Learning

Semester 3

Deepening Functional Skills

Advanced Digital Marketing
Web and Mobile Development for E-Commerce
Business Process Optimization
Financial Management for Digital Business
Entrepreneurship and Innovation

Semester 4

Integration with Industry
(SBU Collaboration)

Data-Driven Decision Making
Digital Supply Chain Management
Sustainability in Digital Business
Project 1: Real-World Business Challenge

Semester 5

Specialization and Strategic Thinking

Digital Marketing Strategy
Business Intelligence Tools (BI Tools)
Business Development in the Digital Era
E-Commerce Growth Strategy
Internship 1: Business Integration

Semester 6

Advanced Business and Data Analytics

Big Data Analytics
Artificial Intelligence for Business
Performance Measurement and Analytics
Consumer Behavior and Digital Marketing
Project 2: Strategic Business Planning

Semester 7

Leadership and Global Business Strategy

Global Digital Business Strategy
Digital Transformation and Innovation
Consulting in Digital Business
Business Ethics and Corporate Governance
Internship 2: Strategic Implementation

Semester 8

Capstone Project and Preparation for Professional Roles

Capstone Project
Digital Business Consultancy Project
Entrepreneurship Project
Career Development and Portfolio Building
Graduation and Job Placement

Student Journey with Project Based Learning

Prospek Kerja

Di era ini, esensi bekerja tidak selamanya harus dari kantor, namun dengan memiliki skill Bisnis Digital, kamu bisa bekerja dari manapun dan kapanpun sebagai: